360° Strategic Marketing
Marketing & Brand Activations
We combine high-impact Above-The-Line media, immersive Below-The-Line activations, cutting-edge Digital Marketing, and prestigious VIP Events to build brand equity and commercial velocity across MENA and CIS.
01 · Mass Reach & Prestige
Above The Line (ATL) Campaigns
Our Above-The-Line marketing strategies place luxury fragrance and beauty brands at the pinnacle of cultural visibility. Through high-gloss luxury publications, editorial spreads, digital billboards, and strategic outdoor media, we craft iconic awareness for partner brands.
- ✦ Luxury Print & Editorial Feature Placements
- ✦ Prestigious Magazine Back-Cover & Double-Spread Advertising
- ✦ Out-Of-Home (OOH) & Digital Billboard Campaigns
▶ ATL Brand Campaign Showcase
Above The Line Campaign Video Gallery
Video Highlights▶ BTL Retail Activation Video
02 · Point-of-Sale & Engagement
Below The Line (BTL) Activations
Below-The-Line marketing turns consumer interest into immediate retail action. We design bespoke mall podiums, interactive sampling bars, promotional gift-with-purchase (GWP) activations, and retail flash pop-ups that captivate shoppers at the point of decision.
- ✦ Luxury Mall Atrium Podiums & Interactive Pop-Up Lounges
- ✦ In-Store Brand Discovery Bars & Dedicated Beauty Counters
- ✦ Promotional Gift-With-Purchase (GWP) & VIP Sampling Campaigns
Below The Line Activation Video Highlights
Video Highlights03 · Digital Resonance & Community
Digital Marketing & Influencer Strategy
Digital channels across MENA and CIS are the primary discovery engine for modern luxury fragrance and beauty enthusiasts. We execute high-performance digital marketing, manage prestigious social media feeds, and coordinate organic influencer unboxings and masterclass features.
Influencer Network
Direct access to premier beauty bloggers, celebrity makeup artists, and fragrance reviewers across the GCC.
Digital Content Studio
High-production video reels, tutorials, viral micro-content, and localized Arabic & English cultural storytelling.
▶ Digital Marketing & Social Media Spotlight
04 · Experiential Luxury
Events, VIP Masterclasses & Exhibitions
From glamorous brand launch galas and VIP influencer masterclasses to international exhibitions at Beautyworld Middle East and TFWA, City Connect curates unforgettable experiential brand activations.
▶ Official Event & Masterclass Highlight
Masterclass Artistry & VIP Media Premieres
Bringing together leading regional beauty influencers, master makeup artists, and prestige department store buyers for immersive sensory discovery, live formulation demonstrations, and high-impact press visibility.
VIP Guestlists
Influencers & Artists
Live Demos
Masterclass Education
Olfactory Lounges
Fragrance Discovery
Trade Expos
Beautyworld & TFWA
Event & Masterclass Video Recaps
Video Highlights360° Brand Acceleration
Launch Your Next Campaign in MENA and CIS
From high-fashion magazine covers and mall podiums to viral digital storytelling and VIP masterclasses, City Connect creates bespoke 360-degree marketing solutions tailored to the regional luxury consumer.
DISCUSS MARKETING STRATEGY